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<script type="application/ld+json">{"@context":"https://schema.org","@type": "Article","@id":"#main","mainEntityOfPage":{"@type":"WebPage", "@id":"http://moz.com/blog/which-page-markup-tags-still-matter-for-seo-whiteboard-friday"}, "headline":"Which Page Markup + Tags Still Matter for SEO?","description":"Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.","image":{"@type": "ImageObject", "url": "https://moz.com/uploads/og_image/584081cfefc139.45848459.jpg", "width": 1920, "height": 1080},"about":[{"@type": "Thing","name": "Page","sameAs": ["https://en.wikipedia.org/wiki/Web_page", "https://www.wikidata.org/wiki/Q36774"]},{"@type": "Thing","name": "Markup","sameAs": ["https://en.wikipedia.org/wiki/Markup_language", "https://www.wikidata.org/wiki/Q37045"]},{"@type": "Thing","name": "Tags","sameAs": ["https://en.wikipedia.org/wiki/Tag_(metadata)", "https://www.wikidata.org/wiki/Q658349"]},{"@type": "Thing","name": "SEO","sameAs": ["https://en.wikipedia.org/wiki/Search_engine_optimization", "https://www.wikidata.org/wiki/Q180711"]},{"@type": "Corporation","name": "Moz","sameAs": ["https://en.wikipedia.org/wiki/Moz_(marketing_software)", "https://www.wikidata.org/wiki/Q7389749"]}],"author":{"@type":"Organization","url":"http://moz.com/","name":"http://moz.com/"},"publisher":{"@type":"Organization", "name":"http://moz.com/", "url":"http://moz.com/", "logo": {"@type": "ImageObject", "url": "http://www.example.com", "width": 4, "height": 97}},"datePublished":"2020-07-08T08:35:49","dateModified":"2020-07-08T08:35:49"}</script>

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MICRODATA

WordEntityTypeCategoryWikidataFreq.Validate
Page Web page Thing Hi-Tech Q36774 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">Page</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Web_page" />
</span>
Markup Markup language Thing Software Q37045 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">Markup</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Markup_language" />
</span>
Tags Tag (metadata) Thing Hi-Tech Q658349 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">Tags</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Tag_(metadata)" />
</span>
SEO Search engine optimization Thing Marketing and Advertising Q180711 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">SEO</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Search_engine_optimization" />
</span>
Moz Moz (marketing software) Corporation Hi-Tech Q7389749 3 %
<span itemscope itemtype="http://schema.org/Corporation">
        <span itemprop="name">Moz</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Moz_(marketing_software)" />
</span>
schema.org Schema.org Organization Software Q3475322 3 %
<span itemscope itemtype="http://schema.org/Organization">
        <span itemprop="name">schema.org</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Schema.org" />
</span>
Nikolas Eleftheriou - Person - - 3 %
<span itemscope itemtype="http://schema.org/Person">
        <span itemprop="name">Nikolas Eleftheriou</span>
</span>
niche Niche market Thing Marketing and Advertising Q1758705 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">niche</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Niche_market" />
</span>
Enrique Ruiz Prieto - Person - - 3 %
<span itemscope itemtype="http://schema.org/Person">
        <span itemprop="name">Enrique Ruiz Prieto</span>
</span>
Google Google Corporation Hi-Tech Q95 3 %
<span itemscope itemtype="http://schema.org/Corporation">
        <span itemprop="name">Google</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Google" />
</span>
JSON-LD JSON-LD Thing Software Q6108942 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">JSON-LD</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/JSON-LD" />
</span>
business Business Thing Business Q4830453 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">business</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Business" />
</span>
conversation Conversation Thing Civil Society Q52943 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">conversation</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Conversation" />
</span>
schema Diagram Thing Technology Q959962 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">schema</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Diagram" />
</span>
knowledge graph Knowledge Graph Thing Hi-Tech Q648625 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">knowledge graph</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Knowledge_Graph" />
</span>
Gianluca Fiorelli - Person - - 3 %
<span itemscope itemtype="http://schema.org/Person">
        <span itemprop="name">Gianluca Fiorelli</span>
</span>
information Information Thing Civil Society Q11028 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">information</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Information" />
</span>
user intent User (computing) Thing Hi-Tech Q278368 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">user intent</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/User_(computing)" />
</span>
patent Patent Thing Technology Q253623 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">patent</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Patent" />
</span>
analysis Data analysis Thing Software Q1988917 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">analysis</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Data_analysis" />
</span>
Hubspot HubSpot Corporation Marketing and Advertising Q5926631 3 %
<span itemscope itemtype="http://schema.org/Corporation">
        <span itemprop="name">Hubspot</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/HubSpot" />
</span>
sites Website Thing Politics Q35127 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">sites</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Website" />
</span>
mobile Mobile Web Thing Technology Q1043805 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">mobile</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Mobile_Web" />
</span>
href Hyperlink Thing Marketing and Advertising Q102014 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">href</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Hyperlink" />
</span>
setting Location (geography) Thing Civil Society Q2221906 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">setting</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Location_(geography)" />
</span>
robots Robot Thing Hi-Tech Q11012 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">robots</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Robot" />
</span>
NOODP Meta element Thing Hi-Tech Q251684 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">NOODP</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Meta_element" />
</span>
headline Headline Thing Civil Society Q1313396 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">headline</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Headline" />
</span>
search results Google Search Thing Hi-Tech Q9366 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">search results</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Google_Search" />
</span>
DMOZ DMOZ Thing Hi-Tech Q41226 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">DMOZ</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/DMOZ" />
</span>
Yahoo Yahoo! Corporation Hi-Tech Q37093 3 %
<span itemscope itemtype="http://schema.org/Corporation">
        <span itemprop="name">Yahoo</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Yahoo!" />
</span>
client Customer Thing Business Q852835 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">client</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Customer" />
</span>
web Internet Thing Hi-Tech Q75 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">web</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Internet" />
</span>
content Web content Thing Hi-Tech Q3948731 3 %
<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">content</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Web_content" />
</span>

Rejected entities (see configuration)

Visual Arts: Whiteboard (=> Whiteboard)

Services: IMG (=> IMG (company))

Animal: United states (=> California) - states (=> U.S. state)

Healthcare: Side effect (=> Side effect)

Wrestling: Freestyle (=> Freestyle wrestling)

Education: Learning (=> Learning) - practice (=> Practice (learning method))

Enterprise management: process (=> Process)

Mechanics: Engine (=> Engine)

Plants: Date (=> Date (fruit))

Internet of things: Node (=> NODE (wireless sensor))

Literature: text (=> Text, Speech and Dialogue)

Applied techniques: Tool (=> Tool)

Employment: Job (=> Job)

TEXT

Which Page<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">Page</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Web_page" />
</span>
Markup<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">Markup</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Markup_language" />
</span>
+ Tags<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">Tags</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Tag_(metadata)" />
</span>
Still Matter for SEO<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">SEO</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Search_engine_optimization" />
</span>
? - Moz<span itemscope itemtype="http://schema.org/Corporation">
        <span itemprop="name">Moz</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Moz_(marketing_software)" />
</span>

Which Page Markup + Tags Still Matter for SEO?

Should you focus on H1s and H2s, or should schema.org<span itemscope itemtype="http://schema.org/Organization">
        <span itemprop="name">schema.org</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Schema.org" />
</span>
demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.

Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday

Nikolas Eleftheriou

hey, me I seeing on my site the same results, with or without the H1. Probably depends on the niche<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">niche</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Niche_market" />
</span>
...if they do matter or no. If more competitive the niche is, I think the smallest detail, do matter.

Enrique Ruiz Prieto

For now I always use a h1 and then h2, h3 or h4. That's my tactic so far, never exceed h1 per page

I think there's a slight misunderstanding a lot of people have had here on exactly what Rand is talking about with the H1/H2/H3 tags.

Basically, whether your heading is wrapped in

Recently, Google<span itemscope itemtype="http://schema.org/Corporation">
        <span itemprop="name">Google</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Google" />
</span>
began requiring the IMG field for JSON-LD<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">JSON-LD</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/JSON-LD" />
</span>
markup with the local business<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">business</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Business" />
</span>
type. If I'm remembering correctly, it's meant to be an image of the business in question. Just thought it would be worth mentioning in this conversation<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">conversation</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Conversation" />
</span>
. Has anyone else been testing JSON-LD vs tradional Schema.org markup? Any interesting result?

Thanks, Jesse, this is a question I too have an interest in learning about. Anybody care to comment on Jesse's JSON-LD question? TIA.

I think schema<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">schema</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Diagram" />
</span>
matters for SEO! Ratings, knowledge graph<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">knowledge graph</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Knowledge_Graph" />
</span>
are all related to schema markups, right?

Gianluca Fiorelli

If you mean with "knowledge graph" the real knowledge graph boxes... then, yes, Schema.org plays a role.

If you mean with it the "featured snippets", then no, Schema.org is not needed by Google for creating them.

Knowledge graph is not come with schema.org. it is automatic process by checking edges and nodes information<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">information</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Information" />
</span>
. When you type "Who is current president of united states" then Google don't check the schema pages, they understand the user intent<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">user intent</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/User_(computing)" />
</span>
first then it gives the answer in rich snippet. You really missing many of things, you have to study some patent<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">patent</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Patent" />
</span>
on this.

Valuable information, as always, Rand, thanks ! Just wanted to add that among the tools that check the pages of my site I also liked the SEO Report Card by UpCity. It does a pretty thorough on-site analysis<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">analysis</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Data_analysis" />
</span>
. Apart from that, Hubspot<span itemscope itemtype="http://schema.org/Corporation">
        <span itemprop="name">Hubspot</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/HubSpot" />
</span>
's Website Grader does a pretty good job in evaluating my site's performance.

Great WBF Rand !

I'd add: rel alternate for sites<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">sites</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Website" />
</span>
that have separate mobile pages.

Also, for phone numbers, a href<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">href</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Hyperlink" />
</span>
tel: to make them click-to-call for mobile users.

Lastly, it USED TO BE true that setting<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">setting</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Location_(geography)" />
</span>
meta robots<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">robots</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Robot" />
</span>
NOODP<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">NOODP</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Meta_element" />
</span>
,NOYDIR would force Google to use your page titles and meta descriptions instead of wildly pulling text out of your page for the headline<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">headline</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Headline" />
</span>
and snippet to show in the search results<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">search results</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Google_Search" />
</span>
(even though the original purpose was to tell Google not to use the DMOZ<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">DMOZ</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/DMOZ" />
</span>
or Yahoo<span itemscope itemtype="http://schema.org/Corporation">
        <span itemprop="name">Yahoo</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Yahoo!" />
</span>
Directory descriptions, it seemed for a while that it had this side effect). Yoast has dropped the option to add NOYDIR (maybe they're just dissing the fatally wounded ex-giant Yahoo), but still keeps the NOODP option. Have you heard of any tests on NOODP that might show/not show an effect on Google not going all freestyle with your page titles & meta description? I certainly have a number of client<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">client</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Customer" />
</span>
examples where they're doing that despite NOODP/NOYDIR.

Most pages on the web<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">web</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Internet" />
</span>
today are not listed in either ODP or Yahoo directory - possibly 99% of pages ! - so having NOODP and NOYDIR is somewhat redundant.

Thanks for another solid WBF! I agree with you in that "the engines are worried more about parsing the content<span itemscope itemtype="http://schema.org/Thing">
        <span itemprop="name">content</span>
        <link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Web_content" />
</span>
themselves, not about how you mark it up".

With that, are you surprised that schema has stuck as much as it has? I for one was not a believer in schema in the beginning. I thought, why in a time when Google is becoming more sophisticated in topic modeling and NLP would it choose to rely on us even more to describe what our content is about? But obviously I was pretty dead wrong. Besides page speed (best practices, AMP, PWAs, etc.), it seems like this is what John and team keep pushing the most. Thoughts?

Most interested in your thoughts on H1 tags - although they aren't as important as they used to be, my gut feeling is they still have a big role to play in onpage seo. You have made me question if I've just got the old-school rules of seo in my head. I will have to test it to find out.

Good Friday Rand,

Very good information. I though your comments on the H1 tags info was interesting. What about tags like

Thank for the great article

Thanks for these tips. But i think these are the basic tips, I have read it a lot of times on the internet. Did you think I am Wrong?

FeliciaCrawford edited 2016-12-09T00:21:36-08:00


> api_Check - TIME: 0
> api_Load - TIME: 0
> api_Format - TIME: 1.01
> api_Cat - TIME: 0.12
> api_Get - TIME: 0.3
> api_beforeFind - TIME: 0.04
> api_afterFind - TIME: 0.26
> api_afterPlaces - TIME: 0.07
> api_afterProducts - TIME: 0.06
> api_afterMovies - TIME: 0.01
> api_Match - TIME: 0.45
> api_Comp - TIME: 0.46
> api_Disp - TIME: 0.02