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Fall Focus

Fall Focus

Focus On You. Focus On Success.
Focus On Profit.

Hotel Headquarters

Embassy Suites by Hilton
Amarillo Downtown
550 S Buchanan Street
Amarillo, TX 79101

**Block of rooms available until
July 23 or until the block is sold out.

Once you've completed your registration, you'll be able to access the block of rooms reserved for the event.

August 23
West Texas A&M University Tours and Dinner
August 24
Educational Symposium and Recognition Dinner
August 25-27
Board and Committee Meetings

We are heading to the Texas Panhandle for Fall Focus 2024. We hope to see you in Amarillo.

August 23
Texas Field Tour

At the West Texas A&M University<span itemscope itemtype="http://schema.org/Organization">
        <span itemprop="name">University</span>
</span> (WTAMU) campus in Canyon, Fall Focus attendees will engage in hands-on learning experiences and gain insights into the cutting-edge research and practices shaping the industry. Tentative tour highlights include:

• WTAMU research feedlot tour
• Ultrasound demonstration using latest technology
• Lunch and time to explore Panhandle-Plains Historical MuseumÂ
• Beef sensory panel with WTAMU Meat Science Department<span itemscope itemtype="http://schema.org/Organization">
          <span itemprop="name">WTAMU Meat Science Department</span>
  </span>

*Schedule is subject to change.

After a day of insightful experiences at West Texas A&M University<span itemscope itemtype="http://schema.org/Organization">
        <span itemprop="name">University</span>
</span>, attendees will depart and return to Amarillo for something truly unique.

A designated area of the stadium will be reserved exclusively for Fall Focus attendees, and dinner will be provided.

Caviness Meat Science and Innovation Center<span itemscope itemtype="http://schema.org/Organization">
        <span itemprop="name">Innovation Center</span>
</span> at WTAMU

View of Research Feedlot at WTAMU

The Amarillo Sod Poodles Play at Hodgetown Stadium

Jackie Atkins<span itemscope itemtype="http://schema.org/Person">
        <span itemprop="name">Jackie Atkins</span>
</span> addresses the crowd at the 2023 Fall Focus Educational Symposium

Fall Focus Recognition Dinner

A full house celebrates the Lifetime Promoter and Golden Book award recipients

August 24
Educational Symposium

Held at the Embassy Suites by Hilton, attendees will have the opportunity to hear from topic experts as they discuss various aspects influencing the beef industry. From packer, producer, and consumer relations to current challenges within the industry, the presentations will offer invaluable insights and foster a deeper understanding of the challenges and opportunities facing the sector.

Some speakers you may recognize include:

• Ty Lawrence, Professor and Director, Beef Carcass Research Center<span itemscope itemtype="http://schema.org/Organization">
          <span itemprop="name">Beef Carcass Research Center</span>
  </span>, West Texas A&M University<span itemscope itemtype="http://schema.org/Organization">
          <span itemprop="name">University</span>
  </span>
• Dale Woerner<span itemscope itemtype="http://schema.org/Person">
          <span itemprop="name">Dale Woerner</span>
  </span>, Cargill Endowed Professor in Sustainable Meat Science, Texas Tech University<span itemscope itemtype="http://schema.org/Organization">
          <span itemprop="name">Texas Tech University</span>
  </span>
• And more ! Visit fallfocus.org<span itemscope itemtype="http://schema.org/Organization">
          <span itemprop="name">fallfocus.org</span>
          <link itemprop="url" href="http://fallfocus.org">
  </span> for more information.Â

Simmental and Simbrah breeds. All are welcome to attend dinner and celebrate those being recognized.

August 25 -27
Board<span itemscope itemtype="http://schema.org/Organization">
        <span itemprop="name">Board</span>
</span> and Committee Meetings

Interested attendees are invited to join the ASA Board of Trustees<span itemscope itemtype="http://schema.org/Organization">
        <span itemprop="name">ASA Board of Trustees</span>
</span> to discuss critical issues within the Activities and Events, Breed Improvement, Growth and Development, Policies and Procedures, and Simbrah Committees. Throughout these meetings, attendees will gain insights from staff presentations and committee reports. The board meeting continues on Monday and Tuesday.

Chairman Chris Ivie<span itemscope itemtype="http://schema.org/Person">
        <span itemprop="name">Chris Ivie</span>
</span>

• Fall Focus
• Sponsor Fall Focus